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The Why

Cindy Rangel

Clothes shoes.jpg

With every change comes a new challenge and we must be willing to take on that challenge, right? Well, my challenge was to begin a new job full time.  I’m a language studies teacher and my area of expertise is language acquisition.  I am grateful for the opportunity to increase my financial options. I am very lucky to be doing the work I am doing in north San Diego county.


Yet I will continue to follow my pursuits in entrepreneurship as it’s a calling I cannot ignore.  My experience with building a business and working full-time can be a challenge (I’ve done it before) but I am willing to see it though no matter what.  It’s easier to have more time let’s say with a part-time job but today I am working toward different goals and I welcome this challenge. 


This challenge reminds me why I do the work that I do today.  My why is loud and clear: Sustainable fashion design is critical part of my work so it can create more options for the women workforce, increase awareness on sustainable fashion so consumers can make better decisions, and create less of an impact on our planet. 


These reasons are what fuel me each day and drive my purpose to create a sustainable travel handbag company.  It’s what truly brings my passion to life.  I am very grateful to have this opportunity to create my designs and handbags because 80% of the global labor workforce is women.  Each time I think of that statistic I consider the human side of it.  Who are these women who work long hours?  What does their life look like during, after and before their work?  How is their health? What do think about our clothes? What are their working conditions? All these questions linger.


That’s why it’s important to consider who makes your clothes.  That’s why more and more people are thinking about where their clothes come from and how it’s impacting their world.  Each day we make a choice when we get up in the morning.  We go to work, we work late into the evening, and we think about our why.  This is my why and I am so fortunate to make it my purpose each day. 


Hey, don’t forget to look out for my next personal blog post about the happenings on my purpose as I navigate a full-time job and my family happenings. Also, check out my e~newsletter and sign up.   I will reveal my secret goal as I work and launch my business.  Don’t miss this one as I get real about the whole process.  Sign up below and be a witness to the behind the scenes.  Thanks for reading and feel free to comment below and let me know about your why. 

Progress not Perfection

Cindy Rangel



The beginning is always full of joy.  

It’s been a year since I began my sustainable fashion business/blog and today, I look forward to the last five months of the year.  Why? Maybe because I just finished my vacation.  I was vacationing in San Diego (where I live). Although I had expectations on being in a different phase of the business I am currently ok with being in this place right now. Why? So many reasons but it boils down to three reasons.  Then, I will share a bit about my story.

Reason 1: Great product

Rome was not built in a day!  No really, I take building my business like building an empire.  It’s a lot of work. Day in and day out you wear many hats. The workload is tremendous. Also, the beginning phases includes mostly building your product and the business. This takes time.  Although we live in a tech age where start-ups are built everywhere you turn and growing fast,  I believe in building things gradually with a solid mission, product and people you like to work with along the way.  Being kind is an important trait in my book. 

Reason 2: Finding a great team

What’s that saying? Time is money.  Well, I’d like to think people are an investment, too.  You must find the right people to build your business.  I am in a place where I am looking to gather my people: production partners, community, pattern-makers, suppliers, designers and photographers, assistants, etc. These are the first people you will begin to hire as your team.  I take those decisions seriously. Then, you build upon that with the right close knit team, co-founder perhaps, assistant and any other key partners.  This is significant when you begin your business and you cannot rush into it.   Right now, I am in no rush to hire for the sake of hiring and getting the job done.

Reason 3: Cash flow

There’s another expression: you need money to make money. Well, this can be even more of a challenge when you are building a product made within the United States.  Sustainable materials are costly, labor rates are higher than abroad, and that makes for tighter margins.  In the end, the mission of the company and quality of product with sound business strategies remain the cornerstone of my process.  

My story in sustainable fashion began a year ago when I moved to San Diego with no job and decision to begin again.  This time I was going it alone with my mission and my way.  I am confident this path will have some detours, long hours, learning curves, problems to solve and wonderful people along the way.   Is it a challenge? Yes, but I love my work and it gives me great satisfaction to pursue that with my mission: to build a global travel women’s handbag business based on ethics and sustainable practices & methods. I am not going to rush the process but respect and trust it most of all.  In the end, I am grateful to have this opportunity to build a global sustainable travel handbag business for today’s woman.   

Stay tuned for another glimpse of my story.  I give more of an inside scoop with specific production partners, women lead businesses and their profiles and how I solve problems in my e~newsletter.  Feel free to sign up below to get a peek into my daily schedule, and the community I am building online as well. Plus, I have the funniest stories I share exclusively with my newsletter readers.   I am passionate about sustainable fashion and even more passionate about business. Place those two interests together and I am seriously loving my job.  Watch behind the scenes as I create my first product from raw materials to finished product.  Catch the discounts there, too. Can’t wait to see you there.  Feel free to comment below to tell me how your business is going or what you think about sustainable fashion.